B2B Ad Spend Audit Checklist

This comprehensive audit checklist walks you through the exact diagnostic I use when reviewing B2B ad accounts. It covers audience targeting, creative performance, conversion tracking, budget allocation, and pipeline attribution. Use it to audit your own accounts or share with your team before engaging a specialist.

What's included:

• Audience targeting assessment (5 questions)
• Creative performance review (4 questions)
• Conversion tracking audit (3 questions)
• Budget and bid strategy analysis (3 questions)
• Pipeline attribution review (3 questions)

Most teams find 3-5 critical issues using this checklist alone. Many of these issues can be fixed in under two weeks, cutting CAC by 30-50%.