You're probably burning 30–50% of your ad budget on mistakes you can't see.
Most B2B accounts I audit are losing $3K–$15K every month to platform defaults, broken conversion tracking, dead creative, and audiences built on bad data. In 14 days, I find every leak — and personally fix the top 3 myself. $497. No retainer required. The Sprint pays for itself in days.
PMax cannibalizing branded search
$0.20–$0.40 of every dollar wasted
Audience Network ON
20–30% of LinkedIn/Meta budget to junk traffic
No Conversions API
Meta optimizing for form fills, not customers
Single creative running 8+ weeks
Frequency 4+, CTR collapsing
Lookalikes from form fills
Algorithm finding more bad leads
If even 3 of these apply, you're losing more than $497 per week.
8 mistakes burning your B2B ad budget right now.
Every account I audit has at least 4 of these. Most have 6+. The Sprint quantifies each leak in dollars — so you know exactly what “fix it” is worth.
PMax cannibalizing branded search
Performance Max bids on your brand name terms — turning $0.85 branded clicks into $4+ ones. Typical waste: 20–30% of spend, silently.
Audience Network running by default
Meta and LinkedIn both default to enabling third-party network placements. Junk apps, low-quality sites, no quality filtering. Typical waste: 20–30% of platform budget.
Audience Expansion / Targeting Expansion ON
This stretches your carefully-defined ICP audience to similar users, which often means irrelevant ones. It dilutes the precision you are paying premium CPMs for.
No Conversions API or offline conversions
Meta and Google optimize for form fills instead of actual customers. Smart Bidding finds the cheapest leads, not the best ones.
Lookalikes built from form-fill audiences
If your form fills include unqualified leads, your lookalike audience is built on bad data. The algorithm gets good at finding more unqualified leads.
Broad match keywords with no negatives
Most B2B Google accounts have 20–40 negative keywords total. That can leave 25%+ of budget paying for free, jobs, training, and other irrelevant searches.
Single creative running 6–12 weeks unchanged
Ad fatigue is real and predictable. Frequency above 4 usually means CTR collapse and CPA ballooning.
Zero exclusion lists
Paying to advertise to existing customers, current pipeline, competitors, and low-fit job titles drains spend. Every account I audit is missing at least two critical exclusions.
From kickoff to fixed account in 14 days.
No 60-day discovery phases. No 30-page strategy decks. Just an audit, three fixes implemented, and a 90-day rebuild plan you can run with.
Full Account Audit
I get user access to your active ad accounts and audit campaigns, audiences, tracking, creative inventory, exclusion lists, and platform settings. Where applicable, I cross-reference CRM and analytics data.
Written Diagnostic
You get a 6–10 page written diagnostic. Every leak is quantified in dollars per month, issues are ranked by severity, and the top 3 fixes are selected for implementation.
Top 3 Fixes Implemented
I personally implement the top 3 fixes inside your ad accounts. Fixes may include Conversions API setup, killing Audience Network, rebuilding lookalikes, or building negative keyword baselines.
90-Day Rebuild Plan + Handoff
You receive a prioritized 90-day plan for everything not fixed in the Sprint, plus a 30-minute handoff call so you can DIY the rest or move into retainer.
Two ways to work together.
The Sprint is a one-time engagement. The retainer is ongoing management. Most clients start with the Sprint, then decide.
| Budget Recovery Sprint | Monthly Retainer | |
|---|---|---|
| Investment | $497 (one-time) | $1,500–$5,000/mo |
| Duration | 14 days | Month-to-month, 30-day off-ramp |
| Deliverables | Audit + top 3 fixes + 90-day plan | Full account management, weekly optimization, weekly reports |
| Best for | Accounts under $10K/mo or DIY teams who need a reset | Accounts $10K+/mo who want hands-off management |
| Sprint credit | — | Sprint cost rolls into first retainer month if you upgrade within 30 days |
The Sprint is right for you if...
✅ The Sprint works for:
✓ B2B SaaS, lead-gen, or B2B services
✓ Spending $1K–$30K/month on ads
✓ Suspicion that current setup is leaking budget
✓ Want a deep audit but not a long-term commitment
✓ DIY teams that want a reset and a roadmap
✓ Anyone who wants to test working with me before retainer
❌ The Sprint isn't for:
× E-commerce or D2C brands
× Accounts under $1K/month spend
× Anyone wanting hands-off retainer management from day one
× Accounts that need ongoing daily optimization
× Anyone unwilling to provide read/write access to ad accounts
Bottom line: “If you've ever wondered ‘is my account secretly leaking money?’ — the Sprint answers that question with hard numbers in 14 days. If you already know the answer is yes and you want me running ads ongoing, message me on WhatsApp and we'll discuss retainer directly.”
Common questions about the Sprint
Why $497? That seems low.
It is intentionally low. The Sprint is how we test working together before retainer. At $497, the math is obvious — most accounts I audit are losing 10× that amount per month. If you go on retainer, the cost rolls into month one.
What if you do not find any leaks?
That has never happened. But if it did, you would get a written diagnostic confirming your account is healthy, a 90-day growth roadmap, and a refund of 50% of the Sprint fee. Skin in the game.
Do I have to go on retainer afterward?
No. The Sprint is a one-time engagement. You keep everything I built — fixed account, 90-day plan, and all documentation. About 60% of Sprint clients go on retainer; the other 40% take the work and run with it themselves.
How fast can we start?
Most Sprints kick off within 7 days of us aligning over WhatsApp or email. I confirm fit, send the payment link and access checklist, and kickoff happens within 5 business days after payment.
What if I have multiple ad accounts?
The base Sprint covers up to 4 platforms for one business unit. If you have multiple business units or markets, message me on WhatsApp and we will scope a multi-Sprint package.
Can I see a sample diagnostic before I buy?
Yes. Email me at [email protected] or message me on WhatsApp and I will send a redacted sample diagnostic so you can see exactly what you would receive on day 5.
Message me on WhatsApp. I'll respond within 24 hours.
Tell me which platforms you're running, roughly how much you're spending, and what you suspect is broken. I'll let you know if the Sprint is the right fit — no pitch, no pressure.
Message me on WhatsApp →Or prefer email? [email protected]