Your ads agency reports on CTR. Your CFO asks about pipeline. I close that gap.
I'm a solo Digital Marketing Specialist who runs Meta, Google, LinkedIn, and TikTok ads for B2B companies — tied directly to pipeline and revenue. No agency overhead. No 12-month lock-in. No junior account managers. Just me, your ad accounts, and weekly pipeline reports.
B2B ad spend is broken for most teams
Generic targeting, brand-only campaigns, vanity reporting, and zero pipeline visibility. Here's what the data says.
of B2B ad budgets go to audiences that will never convert. Wrong ICP, wrong stage of funnel.
higher CAC when teams run the same creative for more than 4 weeks. Ad fatigue kills performance faster than any algorithm change.
of B2B marketers can't tie ad spend to pipeline revenue. So they can't prove ROI — and their budget gets cut first when finance squeezes.
Everything wrong with ad agencies — solved by default.
I'm not an agency. I'm one specialist with 4 platforms, deep B2B experience, and AI-powered execution. Here's what that actually means for you.
Bait-and-switch: founder pitches, junior runs the account
I'm the founder AND the operator. Same person on every email, every report, every campaign decision.
12-month lock-in to "prove" results that never come
Month-to-month. 30-day off-ramp, always. If I don't deliver, you walk — no contract fight.
Reports full of CTR, impressions, and MQL volume
Pipeline-tied weekly reports. CAC, payback period, SQL conversion, ARR influenced. The metrics your CFO asks about.
Agency runs ads from their own ad accounts (so you can't leave)
You own every ad account. Always. I'm just the operator inside your accounts.
Generic D2C playbook applied to your B2B sales cycle
I only work with B2B and lead gen. I understand 90-day procurement, multi-stakeholder buying committees, and long sales cycles.
Slow creative iteration (1–2 ad variations per month)
AI-augmented creative production. 10–20 variations per brief. We find winning creative in days, not months.
Four platforms. One integrated B2B strategy.
Each channel plays a distinct role in your funnel. I don't push you toward whatever I happen to specialize in — because I specialize in all four, and only deploy what fits your stage.
Click any platform below for the full breakdown of how I run it.
Meta Ads — Demand Generation
Top-funnel awareness and mid-funnel retargeting. Target your ICP by job title, behavior, and lookalikes.
Best for: PLG SaaS, e-com adjacent, services with broad ICP
Read more →Google Ads — Intent Capture
Capture buyers already searching for a solution like yours. High-intent keywords, precise match types.
Best for: Established categories with search demand
Read more →LinkedIn Ads — ABM & Authority
Precision targeting by company, seniority, and function. Ideal for ABM plays on named accounts.
Best for: Enterprise B2B, complex sales cycles, high-ACV products
Read more →TikTok Ads — PLG & Top-Funnel
Reach younger decision-makers and tech-forward buyers at a fraction of Meta's CPM.
Best for: PLG SaaS, dev tools, design tools, creator tools
Read more →Audit first. Strategy before spend.
No retainer until we both agree on the opportunity. Every engagement starts with a free audit — because fixing leaks beats pouring in more water.
Free Ad Audit
I review your current ad accounts, conversion tracking, landing pages, and funnel data. You get a written diagnostic.
Growth Blueprint
Based on the audit, I build a 90-day plan: which platforms to activate, campaign structures, creative strategy.
Launch & Iterate
I build and launch campaigns inside YOUR ad accounts. AI-augmented creative testing — 10–20 variations per brief.
Report & Scale
Weekly performance reports tied to pipeline. We scale what works, kill what doesn't, every week.
Success dashboards from live campaigns.
These are real performance metrics from B2B clients. This is what happens when you align ad spend with pipeline instead of chasing vanity metrics.
Meta Ads
B2B SaaS — Lead Gen
Conversions
342
↑ 156%
Cost/Conv
$18.50
↓ 42%
Google Ads
Enterprise — Qualified Leads
Clicks
1.2K
↑ 89%
Conv Rate
15.8%
↑ 73%
The things I won't promise.
Most agencies fail you because they over-promise to win the deal. I'd rather lose the deal than ship empty promises.
"Guaranteed 100 leads per month." No legitimate operator guarantees lead volume. Anyone who does is selling you fiction.
"Sign a 12-month contract." I work month-to-month with a 30-day off-ramp. If I'm not delivering, you should be able to leave without a fight.
"We"-language when something breaks. It's just me. If a campaign tanks, I'll tell you what I broke, what I'm fixing, and when you'll see it back on track.
CTR, impressions, and MQL volume as primary KPIs. Those are vanity metrics. I report on pipeline $, CAC, payback period, and SQL conversion rate.
Running ads from my own ad accounts. Your ad accounts stay yours. I get user access. When we stop working together, you keep everything.
D2C tactics for B2B businesses. I won't pitch you Instagram influencer campaigns to sell enterprise software.
Why a solo specialist + AI beats a traditional agency
Agencies have 10 people doing what one specialist with AI tools can do faster, cheaper, and with more accountability.
10× faster creative testing
AI generates 20+ ad variations per brief — headlines, hooks, CTAs. We find winning creative in days, not months.
ICP-matched copy at scale
Every ad speaks to a specific persona — CTO, Head of Marketing, Founder — using language pulled from real customer research.
Reports you'll actually read
AI-synthesized weekly insights — no 30-page deck. Just: what's working, what's not, what we're doing next.
Always-on optimization
Budget reallocation and bid adjustments based on real-time signals. Not a monthly check-in when it's already too late.
Average reduction in CAC for B2B clients in the first 90 days using this AI-augmented approach.
Find out exactly where your ad budget is leaking.
Drop your email and I'll send you a short intake form. Most audits delivered within 48 hours. No commitment. No retainer pitch. Just a clear written diagnostic you can act on.
No spam. No 30-minute sales call required. Just a written audit you keep.
Common questions
Do you have fixed pricing?
No — every engagement is scoped after the audit. Your situation is different from every other B2B company. Pricing depends on platforms used, ad spend managed, and scope of work. The audit is always free.
What's the minimum ad spend to work with you?
Most clients spend $5K–$30K/month across platforms. Below that, I'll still do the audit and give honest advice — even if the answer is "you're not ready for paid ads yet."
What if I want to leave?
30 days notice. You keep all ad accounts, creative, audiences, and conversion data. I'll even introduce you to other specialists if I'm not the right fit anymore.
How fast will I see results?
Bottom-funnel Google campaigns: 2–3 weeks. Meta and LinkedIn demand gen: 6–8 weeks. I'll set realistic expectations based on your funnel during the audit.
Will I work with you or someone else?
Always me. Every campaign, every report, every weekly call. There's no team to hand you off to — I'm the team.
What does "AI-augmented" actually mean?
Faster creative production (20+ variations per brief), AI-synthesized weekly reporting, automated budget reallocation signals, and AI-assisted audience research — all executed by me, a human who understands B2B.
Do you work with my industry?
I focus on B2B SaaS, lead-gen businesses, and B2B services. If you sell to consumers or run e-commerce, I'm not the right fit — and I'll tell you that on the first call.
Can you work alongside our existing team?
Yes. I work as fractional ads lead alongside in-house teams, or take full ownership. We'll define scope during the audit.
Ready to stop guessing?
Pick the path that fits where you are right now. Each option gets you closer to pipeline clarity.